Easy to use and privacy-friendly Google Analytics alternative

Plausible is powerful, lightweight analytics. No cookies, just insights. Made and hosted in the EU, powered by European-owned infrastructure.

GDPR compliant, no cookies
Lightweight script, fast analytics
Your data is 100% yours
Migrate from GA4
Privacy-focused web analytics dashboard

Why use Plausible Analytics?

Get actionable insights without compromising your visitors' privacy

Simple & Intuitive

Easy to set up and understand. No technical knowledge required. Get insights in minutes.

Privacy First

No cookies, no tracking IDs, no personal data collection. Fully GDPR compliant.

Lightweight

Our tracking script is tiny and fast. Less than 1KB. No impact on page performance.

Transparent Pricing

No surprises. Fair, predictable pricing based on your traffic. No hidden fees.

EU Hosted

Your data stays in the EU. European-owned infrastructure. Maximum data protection.

Easy Migration

Coming from Google Analytics? We make it simple. Keep your historical data and context.

People love Plausible

Trusted by thousands of site owners and SaaS companies worldwide

Testimonial

Clement Delangue

Co-founder & CEO, Hugging Face

"Plausible is elegant, respects privacy, and gives us the insights we need. Perfect replacement for Google Analytics."

Testimonial

David Heinemeier Hansson

Co-founder & CTO, 37signals

"We switched all our properties to Plausible. It's the privacy-friendly analytics we've been waiting for."

Testimonial

John O'Nolan

Founder & CEO, Ghost

"Plausible Analytics is a breath of fresh air in a world of invasive tracking. Privacy-first by default."

Testimonial

Cyrus Shepard

SEO Consultant & Former Moz Lead

"Best analytics platform I've used for SEO and content analysis. No nonsense, just data."

Also loved by:

Testimonial Testimonial Plausible

It's time to ditch Google Analytics

Google Analytics requires cookie consent banners. Your visitors are tired of them. Plausible doesn't use cookies—no consent banner needed, better user experience.

  • No cookie consent banners
  • Faster page load times
  • Full GDPR compliance
  • Better analytics without tracking

Traffic based plans that match your growth

Simple, transparent pricing. No setup fees. Cancel anytime.

Starter

Up to 10K monthly pageviews

$6 /month
  • Unlimited sites
  • 30 days data retention
  • Email support
Most Popular

Business

Up to 100K monthly pageviews

$20 /month
  • Unlimited sites
  • Unlimited data retention
  • Advanced segments

Premium

Up to 1M+ monthly pageviews

$200 /month
  • Everything in Business
  • Priority support
  • API access

Need more? Talk to us about Enterprise plans

See how Plausible compares

Choose the right analytics tool for your site

vs Google Analytics

See why privacy-first is better

vs Matomo

Simpler, faster, EU-hosted

vs Cloudflare Analytics

Detailed, independent analytics

Migrate from GA4

Easy setup, keep your data

Ready to ditch Google Analytics?

Join thousands of site owners using Plausible. Start your free 30-day trial today. No credit card required.

No credit card. Takes 2 minutes to set up. 30-day free trial.